Artist-On: Redefining Beauty Across Borders
Embark on a visual journey led by me through Artist-On, an ongoing monthly content series that I've spearheaded and creatively directed since its inception in 2020, revolutionizing the beauty landscape for shu uemura. More than a mere showcase, this project is a testament to my commitment and unique skills in celebrating the Shu Spirit that knows no bounds.
Delve into a meticulously curated collection of assets, each crafted to magnify the essence of monthly launches, seamlessly intertwining with seasons and social moments. As the creative force behind it, I breathe life into cutting-edge makeup artistry synonymous with Shu Uemura, collaborating with fellow artists to set unparalleled standards. This project is not just an exploration but a comprehensive experience, showcasing my expertise in enhancing Asian features and responding swiftly to evolving social needs.
Each monthly package includes:
- model stills (full face, lip close up, eye close up), product stills (launch products, artist's reco, lifestyle)
- model videos (tutorial, transformation, sensorial textures, etc), product videos (arm swatches, textures, lifestyle, etc.)
Below works are from 2024, see more previous work in PORTFOLIO.