China-specific Project: Bridging Cultures Through Creative Excellence

Embark on a captivating journey through my Douyin project, a China-specific content creation endeavor that spans three significant categories—New Culture, Masterclass, and Product, with a focus on packaging and textures. In this exclusive venture, I've meticulously crafted 36 digital contents to engage audiences in diverse and compelling ways.

​

In the realm of New Culture content, I artfully represented Japan through a lens that is new, young, fun, and edgy—uniquely Japanese, steering clear of any historical complexities that could arise. Navigating through delicate narratives, these pieces invite viewers to experience Japan's vibrant culture without unnecessary troubles.

​

The Masterclass series, a pinnacle of this project, featured the esteemed International Artistic Director, Uchiide-san. The content took on a almost manga-like quality, deliberately designed to bridge the gap between the master's techniques and everyday reality, creating a humanized connection. My ability to communicate fluently in Chinese allowed me to convey the techniques with utmost precision, offering genuine artist insights, tips, and tricks. The resonance of these masterclasses extended beyond Douyin, garnering appreciation far and wide.

​

In Product catagories, I oversee the creative direction, strategically aligning with current social trends to enhance the product's appeal and engagement. I leverage elements such as AMSR, texture, and packaging to captivate audiences, crafting an imaginative narrative that resonates within the digital algorithm-driven social sphere.

​

In this comprehensive project, I've not only showcased Shu Uemura's unique techniques but also skillfully navigated cultural sensitivities, ensuring a harmonious reception. The success of these contents serves as a testament to the effectiveness of culturally aware and creatively rich storytelling, resonating not just on Douyin but captivating audiences across diverse platforms.