2024 Apr - glow up/culture moments: earth day, japan pride​

glow up
fresh and yummy looks for the high-spring season. with a focus on lips, our artists show just how bold jelly lips can be, and complements with s skin finish of radiance, confidence, to highlight the shu girl’s glow that illuminates from within​

culture moments: earth day, tokyo pride
earth day: highlighting sustainable packaging [U8 new eco pump], refillable PES linking to color makeup​
tokyo pride: “unlimited pride” focuses on being comfortable in one’s own skin and shining in one’s own colors with inspirational makeup to wear on pride day​
hari raya 2024: focus on moisturizing skin to combat dehydration due to seasonal change, highlighting clean skin, natural makeup with a colorful twist​